An Inside Look At Our Community

Crimson Cup sources its coffee beans from a variety of countries, primarily in Africa and Central and South America, through direct-trade relationships. 

With deep relationships in Ethiopia, Kenya, Guatemala, Honduras, Peru, and other countries, Crimson Cup is forging a relationship chain that extends from the consumer all the way back to the growing community impacted by each cup.

We have successfully established "Friend2Farmer" relationships with coffee growers in these regions emphasising direct trade, meaning we work directly with farmers and often pay above-market prices, while also providing support for improving coffee quality and community development. Our coffee buying team travels extensively to build and maintain these relationship.